First Watch Continues To Evolve Service Offering For Improved Guest Experience. June 9, Read Now. Search Search. Menu · Locations · About. Order food online at First Watch, Carmel with Tripadvisor: See 41 unbiased reviews of First Watch, ranked #65 on Tripadvisor among restaurants in Carmel. Local Food Delivery & Restaurant Take Out | OrangeCrate View First Watch Cafe's menu and order online for takeout and fast, free delivery from OrangeCrate in.
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Uninspiring design and a less-than-perfect site architecture made it difficult for users to find local First Watch locations, browse content, learn more about their menu, and sign up for their Sun eClub newsletter all critical KPIs. Hungry to get to work, we dug into site analytics and backend data, found key problem areas with the IA, UI, and UX, and cooked up a fresh design and experience to solve their core site and user issues.
As a result, everything we built had mobile in mind. First Watch also had an active blog and some menu information, but no clear hierarchy of how that information should be showcased on their site. In addition to reworking the navigation, we sought out accessible areas to expose the user's closest location, making it easier to get directions and contact information for your closest First Watch.
We also highlighted newsletter sign up and app download sections throughout the layout to encourage more interaction and use one of their main KPIs of this redesign. The result was a more unified and clear delivery of content across the site. This refreshed look included an animated visual carousel to highlight their menu philosophy, story, and community efforts on the homepage. Additionally, our interaction designers created the framework for a single-page menu experience that allowed users to browse and then click through to deeper descriptions, nutrition information and photos—all without the need to refresh and stall the page.
The final layout felt as lively and fresh as Sunday brunch. Development In preliminary discussions, First Watch had noted how difficult it was to maintain the site.
The solution was a simplified code base injected into a custom and secure Wordpress theme and sprinkled with dynamic content. With these new integrations, producers can easily add and edit content without development support, and more importantly, a significant amount of content location and menu data is now delivered to the site dynamically from regularly updated databases, removing the need for manual updates. Custom integrations were also written for the Sun eClub sign-up and contact forms, delivering this information in real-time to First Watch systems and stakeholders.
The new code base has proved to be efficient and scalable for First Watch while being smarter and faster for their customers.
Our clean, mobile-friendly redesign increased site traffic, generated more leads for the eClub, and made it even easier for hungry brunch-goers to find their favorite First Watch spot. The Vert team took our requirements and exceeded our expectations under an aggressive timeline. We even walked away with an Addy award for our work. Talk about a great morning.The app is great if you want to put yourself in line to eat in one of the locations. The food selection, the food quality and yes, the restaurant itself Fix it! With these new integrations, producers can easily add and edit content without development support, and more first watch order online, a significant amount of content location and menu data is now first watch order online to the site dynamically from regularly updated databases, removing the need for manual updates. AND for us, coffee is a really big part of a meal I thought the warmed syrup was a nice touch.