Gene Taylor/Bank of America Associate Professor of Finance and Director, Gene Taylor/Bank of America Center. [email protected] RBA. Both are wholly-owned subsidiaries of Bank of America Corporation. Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC. BofA Securities, Inc., previously Bank of America Merrill Lynch (BAML), is an American Category; List-Class article List.
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N are expanding the employee-benefits services they offer, hoping to gain market share in the dull-but-reliable business of managing wealth for companies and employees. But both strategies create opportunities for the firms to market to younger and middle-class clients. Morgan Stanley has renamed it Shareworks and is looking to roll out deferred compensation management, health savings accounts and student loan refinancing.
The firm is also considering partnering with a payroll company. Meanwhile, Bank of America has focused on retirement services, with significant growth in its k s and health service accounts businesses. The bank now manages plans for about 30, companies covering 5 million people. It ranked No. The two banks typically cater to older, wealthy families.
By providing wealth services to companies, they hope to start relationships with young workers that could develop into one-on-one wealth management relationships later. However, the business has become more competitive in recent years.
O have substantial stock plan businesses. Companies only consider changing financial institutions about once a decade, and retirement products are fairly standardized, leaving little incentive to switch. Combined with a push to reduce investor fees and the hefty expense of operating an employee-benefits operation at scale, it could be hard for Morgan Stanley and Bank of America to succeed, analysts said.
N , which both quit the k business in recent years. And Morgan Stanley bought the most popular software platform for employee stock plans, making it difficult for rivals to compete. Analysts said revenues earned from Shareworks will be minimal in the near-term but later could create substantial business. So far this year, it has added another 2, of them. That includes k s, HSAs, employee stock and defined benefit plans. The institutional retirement business is hiring more retirement specialists to help pitch these products.